Brad Paisley, Bailey Zimmerman, and Miranda Lambert Are Headlining One Epic Summer Weekend! And You Could Win Your Way In
- All Country News
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Country music fans, rodeo lovers, and thrill-seekers might want to clear their calendars now.
PBR just announced a brand-new event that is bringing some of the biggest names in country music together with heart-pounding rodeo action and world-class bull riding for one unforgettable weekend. Dubbed PBR Bulls & Beats, the three-day celebration will make its debut at Colorado State University's Canvas Stadium from July 10-12, 2026, and the lineup is nothing short of incredible.
Headlining the inaugural event are country music superstars Brad Paisley, Bailey Zimmerman, and Miranda Lambert, each set to take the stage following a full slate of Western sports action.
The festivities kick off Friday, July 10, with the first-ever Collegiate All-Star Rodeo, featuring the nation's top collegiate rodeo athletes battling it out in a high-stakes team competition. After the dust settles, fans will be treated to a concert from none other than three-time GRAMMY winner and Grand Ole Opry member Brad Paisley.
The excitement continues Saturday as the 2026 PBR Teams season officially begins, bringing the league's 10 teams together for head-to-head bull riding competition before rising country superstar Bailey Zimmerman takes over the stage.
Then, on Sunday, fans can cap off the weekend with another night of elite PBR action followed by a concert from Miranda Lambert, the most-awarded artist in ACM Awards history.
A Massive New Event for Country Music and Rodeo Fans
According to PBR CEO and Commissioner Sean Gleason, Bulls & Beats represents a new era for Western sports entertainment.
"PBR Bulls & Beats represents the next evolution of our event model in college stadiums," Gleason shared. "Bringing together world-class team bull riding competition, the inaugural Collegiate All-Star Rodeo, and premier live music into one unforgettable three-day celebration."
The event is expected to build on the massive success of PBR's 2025 "Last Cowboy Standing" event at Canvas Stadium, which attracted more than 25,000 fans.
One of the Richest Collegiate Rodeos Ever
The inaugural Collegiate All-Star Rodeo won't just feature bragging rights. Sixty student-athletes representing elite collegiate rodeo programs will compete for a share of $180,000 in prize money, making it one of the largest single-event payouts in collegiate rodeo history.
Legendary rodeo figures Joe Beaver, Sid Steiner, Trevor Brazile, and Dale Brisby will coach the competing teams.
Want to Be There? You Could Win Your Way In
If attending this star-studded weekend sounds like a dream, here's some good news: fans can enter for a chance to win their way into PBR Bulls & Beats and experience the action live. Click the link below!
With three nights of country music, elite rodeo competition, and the opening weekend of the 2026 PBR Teams season all packed into one event, this could easily become one of next summer's hottest tickets.
General public tickets are on sale now through PBR.com and CSURams.com.
One thing is certain: when Brad Paisley, Bailey Zimmerman, Miranda Lambert, and some of the toughest athletes on the planet come together for one weekend, country music and rodeo fans won't want to miss a second of it.
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