Dolly Parton Pours a New Dream: Introducing Her Signature Coffee Brand, Cup of Ambition
- All Country News
- 2 minutes ago
- 3 min read
Dolly Parton is turning one of her most iconic songs into something fans can sip and savor.
Inspired by her legendary anthem "9 to 5," the country music icon has officially launched Cup of Ambition, a brand-new signature coffee line created in partnership with Louisiana-based coffee powerhouse Community Coffee.
The new collection features Light, Medium, and Dark Roast varieties, each personally curated by Dolly alongside the Saurage family, Community Coffee's founding family now in its sixth generation.
For Dolly, it’s more than just coffee, it’s fuel for dreamers.
First Stop: Tennessee
Fans won't have to wait long to get their first taste.
Cup of Ambition will make its public debut at Dolly's Tennessean Travel Stop, opening June 24, 2026, just off Exit 22 on I-65 south of Nashville. The travel center marks the first of what is expected to be a growing network of Dolly-inspired destinations.
Visitors will be among the first to sample the new blends at the travel stop's coffee shop and throughout the property, making it a must-visit destination for both coffee lovers and Dolly fans alike.
Dolly's Secret Ingredient? Dreams and Determination
Dolly says coffee has long been part of her daily routine, and her creative process.
"I've spent a lifetime workin' 9 to 5, 5 to 9, and every hour in between! It takes a lot of energy to pursue your passion and navigate each day. That's why I wanted to make a coffee that works just as hard," Dolly shared.
She continued, "I begin each morning with a head full of dreams, a notepad full of ideas, and a cup or two of coffee. Whether you're chasing dreams, tackling that to-do list, or just enjoying a quiet morning at home, I hope it brings a smile with every sip."
That's classic Dolly, equal parts inspiration, hard work, and heart.
Built on Southern Hospitality
The collaboration blends two legacies rooted in family values and community connection.
Created to capture the warmth, energy, and Southern charm Dolly has become known for, Cup of Ambition combines her larger-than-life personality with Community Coffee's century-long tradition of premium coffee craftsmanship.
The partnership was built on a shared appreciation for family, authenticity, and bringing people together.
"Dolly embodies the same values Community Coffee was built on: hard work, warmth, and genuine connection," said Donna Saurage, third-generation owner of Community Coffee. "This partnership felt right from the very first conversation, and Cup of Ambition is something our family is truly proud and honored to put our name behind."
Coming to Stores Nationwide
If you can't make it to Tennessee this summer, don't worry.
Later this year, Cup of Ambition will expand nationwide in both ground coffee and K-Cup® varieties through Community Coffee's distribution network. Fans can already sign up to be notified when the coffee officially becomes available across the country.
To help fuel that national rollout, industry veteran Chip Johnson has been named Sales Director for Dolly's Cup of Ambition. With more than three decades of experience working with major brands including The Campbell's Company, Ty Inc., and Keurig, Johnson will lead efforts to bring the coffee to travel centers, grocery stores, mass retailers, and coffee shops across America.
One More Way Dolly Keeps Inspiring
From music and movies to books, baking mixes, and now coffee, Dolly Parton continues to find new ways to connect with fans.
And if her latest venture is any indication, she's proving once again that a little ambition, and a good cup of coffee, can go a long way.
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