Dolly Parton’s 40-Year Dream Just Hit Shelves, and Your Morning Coffee May Never Be the Same. Dolly Parton’s Cup of Ambition Coffee Is Officially Here
Updated: Sep 30
Her Cup of Ambition coffee is officially available nationwide, with three roasts, a new Dolly commercial and a traveling coffee trolley giving fans plenty to get excited about.
Dolly fans, make a little room next to your coffee maker.
A dream Dolly Parton spent more than 40 years working toward is officially ready to pour. Cup of Ambition, her coffee collection created with family-owned Community Coffee, launched nationwide September 29, and yes, that name is every bit as perfect as you think it is.
For anyone who has ever needed a little Dolly energy to get through the workday, consider this your invitation to put some in your mug.
But behind the clever name is something sweeter: a longtime personal ambition that Dolly helped turn into reality, with a mission that reaches well beyond the breakfast table.
More Than 40 Years in the Making
Some dreams take their time. Even Dolly’s.
Speaking during a June visit to Dolly’s Tennessean Travel Stop, she explained that Cup of Ambition had been on her wish list for decades.
“I thought the Cup of Ambition would be a fantastic name for a coffee brand, and I've been working towards this for over 40 years,” Dolly shared.
After debuting at the travel stop, the collection is now available for nationwide shipping. That means fans can bring a little piece of Dolly’s vision home without planning a Tennessee road trip.
Although, honestly, we would understand doing both.
Pick Your Dolly-Powered Morning
The collection comes in Light, Medium and Dark Roast, giving coffee drinkers options whether their morning calls for something bright and smooth or rich and bold.
Ground coffee is available now, while K-Cup pods are available for preorder, according to the launch announcement.
Fans can shop through CupOfAmbition.com, CommunityCoffee.com, the official TikTok Shop, Amazon, Walmart and other major online retailers.
Your hardest decision might be choosing a roast.
There’s a Dolly Coffee Trolley. Of Course We Want In.
The launch celebration is heading out on the road, too.
The Cup of Ambition Sip & Sample Tour kicked off September 29 in Nashville, with the Dolly Coffee Trolley and coffee carts bringing the brand to fans across the Southeast.
Announced stops include the Country Music Hall of Fame and Museum, the Grand Ole Opry, select universities and select dates of Dolly Parton’s Threads: My Songs in Symphony and Dolly Parton’s Smoky Mountain Christmas Carol.
Additional dates are coming, so fans should follow @dollyscupofambition for pop-up announcements.
The Best Part Goes Beyond the Coffee
Every cup helps support Dolly Parton’s Imagination Library, which encourages a love of reading in children from birth to age five. Shoppers can also make an optional donation at checkout on the brand’s website.
Community Coffee is expanding that commitment by serving as the anchor funding partner for Imagination Library in Lafayette Parish, Louisiana.
A morning pick-me-up that helps put books into children’s hands? That feels perfectly Dolly.
Now comes the real question: Are you a Light, Medium or Dark Roast Dolly fan?
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