RVSHVD Breaks the Mold: It’s Rashad Redefines Country Boundaries

RVSHVD’s debut album, It’s Rashad, is a masterclass in genre-bending innovation and personal storytelling. With 19 tracks that span from introspective ballads to high-octane anthems, the album is more than just a musical project—it's a manifesto of who RVSHVD truly is, both as an artist and a person. Growing up in the small town of Willacoochee, Georgia, RVSHVD pulls deeply from his country roots while layering elements of hip hop, rock, and modern pop, creating a sonic experience that's as diverse as his influences.

Credit: James Shipman

RVSHVD opens up about his journey as a newcomer in Nashville, where his identity and sound crystallized over three transformative years. In titling his debut It’s Rashad, he reclaims his name—both literally and metaphorically—while inviting listeners into his world. "I’ve always put what I wanted to say in music,” RVSHVD shared. And this album is his most transparent self-expression yet, offering fans a deeper understanding of the man behind the moniker.

A standout track, "For the Streets," bursts through with its wild west-meets-hip hop vibe. RVSHVD's gritty twang and unapologetic delivery tell a story of loyalty to his roots, showcasing a tension between the allure of the city and the simplicity of his beloved backroads. His commitment to remaining true to his upbringing resonates throughout the album, making it clear that while he may be evolving as an artist, he’s staying grounded.

“Deal With The Devil,” featuring Danny Worsnop, pushes the boundaries even further. The fiddle-driven, genre-defying track combines country with rock-infused energy, highlighting RVSHVD’s ability to seamlessly blend styles without losing his essence. It's a fiery testament to his boundary-breaking talent, and the collaboration elevates the song to an unforgettable level.

Yet, it’s in quieter moments like “Drowning Man” that RVSHVD’s vocal power and emotional depth shine the brightest. This hauntingly relatable track grapples with real-world struggles like debt, faith, and finding direction in life. It’s a gut-punch of a song, anchored by a powerful hook that will stay with you long after the last note fades. "Drowning Man" is not only a standout on the album but a career-defining moment that cements RVSHVD’s place as a major voice in country music.

Over the course of these 19 tracks, RVSHVD proves that he’s not afraid to step outside the genre’s traditional lines. His willingness to challenge norms while remaining authentic is exactly what makes It’s Rashad so refreshing. He’s unapologetically himself, and that’s what country music—and the music industry at large—needs. This debut album is not just an introduction to RVSHVD; it’s a bold statement from an artist who’s here to redefine the rules.