WATCH: Jelly Roll Continues To Give Back, Misses People's Choice Awards To Visit Juvenile Detention Center

Jelly Roll continues to use his platform to give back.

Via Jelly Roll Instagram

This past weekend, Jelly Roll let the music community know where his priorities lie. Jelly, who was nominated at this weekend's People's Choice Awards for The Male Country Artist of the Year, was not there to accept his award, and for good reason.

Steadfast in using his new-found fame to give back and not forget his roots, Jelly was in fact back in the Nashville area inspiring young minds at the same juvenile detention center he once found himself in. 

Taking to social media, Jelly shared his thanks and excitement for the new hardware he can add to his already impressive collection. "I don't have the biggest fan base, but I have the mightiest," Jelly said with his signature vigor. Jelly then gave fans some insight on why he was not in attendance.

“I’m sorry I wasn’t there. Here’s the truth: I’m actually standing in the juvenile courthouse right now, I just walked out of the juvenile facility. We partnered with the Beat of Life to bring a music program to the kids."

"This has been on my calendar for a long time. I promised these kids I was coming. I know whenever I was a kid in here I got let down a lot. I didn’t want to be one of the people letting these kids down. I had to honor my word."

"I hate I wasn’t there, but don’t take me not being there as a sign of anything other than love and respect and me trying to do better for my community, baby.

Anyways, these kids wrote some big songs today, man. We’re going to work something out where y’all can start hearing what we’re working on in this juvenile, but the Jelly studio is running.”

Fans and colleagues alike poured into the comments praising the music city native, even The Rock shared his support.

Via Jelly Roll's Instagram

Jelly also shared in an Instagram story why that center in particular was important enough to miss the award show.

"For those of y'all that attended CMA Fest last year and seeing me perform at Nissan Stadium, and I said the Juvenile was in the same parking lot as the stadium, y'all remember that? 

When I told you the kids at the Juvenile I was in could hear me on that stage and that's why I was so emotional? This is the Juvenile facility. I never would have guessed when I was look, cause look, right up there, right there, I was in that cell watching across when the Music City miracle happened.

"I was in that cell watching across when the Music City miracle happened. True story. True fucking story."

We think it is safe to say that Jelly has his priorities in order.