LOOK: Tecovas Boots and Thomas Rhett Collaborate on Limited-Edition Western Collection
Photo courtesy of Tecovas
Tecovas, the trailblazing, digitally-native western brand renowned for its high-quality handmade cowboy boots and apparel, proudly announces its first-ever celebrity collaboration with multi-Platinum country artist, Thomas Rhett. Together, they are launching The Thomas Rhett Collection, a limited-edition product line that embodies the enduring allure of western style and celebrates the power of collaboration. The collection will be exclusively available for purchase on the Tecovas website and in select Tecovas retail stores, starting on July 20, 2023.
Thomas Rhett expressed his excitement about the collaboration, stating, "I remember when Tecovas first came on the scene, and I saw some of my friends wearing their boots - I immediately wanted to know all about them. Ever since I got my first pair, it's been my dream to work with the brand. Being their first artist collaborator and having the opportunity to be involved in the design process from start to finish has been a blast for me. The collection is also named after my family members, which has made it even more special to me!"
The limited edition Thomas Rhett Collection features six pairs of boots — three for men and three for women, each named after a member of his family, two hats, and a signature T-shirt. The idea for the collaboration stemmed from a relationship that began in 2019 between Thomas Rhett and Tecovas' founder, Paul Hedrick. What initially started as boot-sizing advice evolved into a profound appreciation for country music, boots, and a shared love of western culture. These shared values reflect the enduring appeal of western wear that Tecovas seeks to inspire in others.
The Thomas Rhett Collection includes:
The Akins ($495) - Named after Thomas Rhett's namesake
The Gregory ($295) - Named after Thomas Rhett's father-in-law
The Lankford ($395) - Named after Thomas Rhett's stepfather
The Macy ($395) - Named after Lauren Akins's younger sister
The Kasey ($315) - Named after Thomas Rhett's sister
The Lauren ($295) - Named after Lauren Akins, Thomas Rhett's wife
"We are thrilled to collaborate with Thomas Rhett on this collection, which perfectly embodies our mission to share the true spirit of the West with more people. TR has become a true friend of our brand, and it's been amazing to see how TR lives his life by example — fostering a sense of community, giving a nod to his time-honored past, and by living life to the fullest. We believe this collaboration will ignite a deeper appreciation for western wear's timelessness among our loyal customers and those new to the Tecovas brand," said Paul Hedrick, Founder of Tecovas.
Thomas Rhett's personal sense of style was integral to the designs; the boots were inspired by vintage cowboy boot designs and leathers, refined into his casual yet classic personal aesthetic. This partnership showcases a shared commitment to quality, craftsmanship, and the belief that Tecovas fosters genuine connections and good times.
You can see Thomas and his killer new boots on his current Home Team tour!